By Shana Franti.  Originally published on the Salesforce blog.

Pledge 1% is a corporate philanthropy movement spearheaded by Salesforce.org, Atlassian, and Rally for Impact and Tides dedicated to making the world a better place. It encourages and challenges individuals and companies to pledge 1% of time, equity, product or profit to improve their communities — because pledging a small portion of future success today can have a huge impact tomorrow.

Today, as we kick off Salesforce World Tour Melbourne, we’re thrilled to celebrate the incredible Pledge 1% members in Australia and New Zealand. We’ve had an unbelievable year — since our local launch last year,  80 Australian and New Zealand companies have taken the pledge.

And we’re just getting started
Here are just a few of the local companies that are leading the way and making the community a key stakeholder in their business:

·     Ansarada has pledged 1% of equity, 1% of time and 1% of product.

·     Arxxus has pledged 1% of time.

·     Blackbird Ventures has pledged 1% of profit and 1% of time.

·    BrickX has pledged 1% of equity, 1% of time and 1% of product.

·     Campaign Monitor has pledged 1% of time.

·     Culture Amp has pledged 1% of equity, 1% of time and 1% of product.

·     eWay has pledged 1% of equity, 1% of time and 1% of product.

·     Goodcompany has pledged 1% of time and 1% of product.

·     Hit 100 has pledged 1% of equity, 1% of time and 1% of product.

·     Hoist has pledged 1% of time and 1% of profit.

·     Industrie IT has pledged 1% of equity, 1% of time and 1% of product.

·     Ivy College has pledged 1% of equity, 1% of time and 1% of product.

·     Pozible has pledged 1% of equity and 1% of time.

·     Premonition has pledged 1% of time and 1% of product.

·     Propeller Aerobotics has pledged 1% of equity, 1% of time, 1% of product and 1% of profit.

·     Safety Culture has pledged 1% of equity and 1% of product.

·     Wilson Asset Management Group has pledged 1% of profit and 1% of time.

“The business of business is not business. The business of business is improving the state of the world. “ – Marc Benioff
Did you know that companies that integrate corporate citizenship into their businesses have 2.3 times the employee retention and an increase of 29 per cent in new hire commitment than companies that do not? Employees want to work with an organisation that matches their social values and gives back. This is of particular importance to Millennials with Deloitte finding six out of 10 Millennial employees say that a “sense of purpose” is part of the reason that they chose to work for their current employers.

Will you pledge 1%?

It’s easy to get started. The Pledge 1% website details how companies can pledge 1% of their employee’s time, equity, product or profit. By providing a turnkey solution featuring tools, best practices and relevant information, the website is intended to make it easy for any company or person to incorporate philanthropy into their business model from the beginning.

Thinking about building giving back into your company culture? Join the movement today at www.pledge1percent.org.