MediaMath is replacing ads with Amber alerts to help find missing children
As originally posted on TheDrum.com Ahead of National Missing Children’s Day on 25 May, MediaMath is launching a program that will scatter Amber alerts across the web. Adtech company MediaMath and its charitable arm MediaMath.org have partnered with the Federation for Internet Alerts (FIA) to replace online ads with alert creatives that can include information such as [...]