This story was submitted as part of the #Pledge1Gives GivingTuesday campaign, which celebrates the many ways our member companies are having an impact around the world.

Building sustainability into the core of elenest was decided upon before elenest was born. Having worked in sustainability and built women’s health programs in Asia, it was important to elenest’s founder to have a mission beyond product from the beginning. Pledge 1% has a flexible model that can be adapted as the company grows. The adaptability of the model encourages commitment to giving back in a way that’s unique to your brand.

Bathing a baby is no easy job. Wet babies are delicate, slippery, wiggly, and need to dry off and stay warm immediately because of their inability to regulate their body temperature well. Shortly after becoming a mother, our founder realized traditional hooded baby towels were impossible to use. She could never bathe baby without her husband there to hold the towel, she seemed to get more wet than baby, and the towels simply didn’t work. So she made a better one — the elenest handsfree wearable baby towel — and it’s patent pending.

Our towel makes bath time fun, easy, safe, and provides parents with confidence as they pick up baby from the bath tub — keeping everyone dry. It’s made from sustainable bamboo and organic cotton. It’s better for the environment, and better for baby. Place your hands through our towel, and with just one swoop of the hood, baby is wrapped up in seconds. From bath to changing, our hassle-free towel makes it all a breeze. No need to call the whole family to bathe baby!

We’re on a mission to elevate parenthood with smart, natural products for your nest, making parenting easier. And elevating women is part of our DNA. It’s even in our name: ‘ele’ comes from elevate. Bringing a life into this world is no small feat, and every mother should have access to quality care to keep herself and her baby safe and healthy.

Pledge 1% enables elenest to support maternal health causes as the outcome of product sales, but also helps to frame other aspects of the business like sourcing and manufacturing. Using organic cotton and sustainable bamboo for our products means they are environmentally friendly and sensitive on baby’s skin. Our elenest baby towel and elenest washcloths are sewn in the USA by a manufacturer who provides skills training to workers with employment barriers. All of our products are designed in California. With each sale of our baby towel, we’re not only helping out at bath time, but also committing 1% of profit to moms. 1% for moms brings everything full circle.

Our nonprofit recipient, Every Mother Counts, works to achieve quality, respectful, and equitable maternity care for all while mobilizing communities to take action.

We’ve launched just in time for the holidays. The elenest handsfree wearable baby towel is the perfect gift for any parent, grandparent, or caregiver wanting an easier, safer, and fun bath time with baby. With each purchase, you’re supporting mothers around the world in many ways — not only on Giving Tuesday, but every day through Pledge 1%.